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American Dental Association

The American Dental Association conducted extensive research to determine its perception among its members and the public. The ADA discovered that the brand was not well understood and the existing identity did not reflect the organization’s attributes and aspirations. Our creative director led the team that evolved the ADA identity to better position it as the leader among oral health organizations and created comprehensive guidelines to provide a framework for future communication materials.

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Brand identity

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Website visual interface, publication design

• Civic Consulting Alliance
• Sage Botanic Media
• Goodman Theatre
• American Dental Association
• John Michael Kohler Arts Center
• AAMI
• The Harvey L. Neiman Health Policy Institute (HPI)
• ACR Image Metrix™
• Hotel 71
• Figge Art Museum
• Brain Research Foundation
• The Ditka Corporation
• GCG Financial
• The Nature Museum
• Metrix
• Burling Bank
• Civic Net
• Frank Lloyd Wright Preservation Trust
• Tricoci University Of Beauty Culture
• Motorola Innovation Center
• ZIA Systems
• Resnick Strategy
• First Aid

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