The Nature Museum

When the Chicago Academy of Sciences was planning to launch a fundraising campaign for its new museum, we were asked to develop its brand identity and companion materials. We strove to reflect the process of science being discovered through dialogue and capture the open and engaging environment of The Nature Museum. The mark as a reference point for nature means different things to each viewer—a butterfly, prairie grass, water drops, a tree. What is constant is that it references nature, exuberance, dynamic insight and is globally inclusive.

Cultural INSTITUTION Brand Identity

The Nature Museum

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