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Children's Home + Aid

The recent economic recession resulted in a significant revenue loss for all social services agencies. In an effort to bridge some of the revenue gap, Children’s Home + Aid sought the help of The Kineo Group to build their name recognition and increase levels of community-based support.

Building on a long-standing relationship the organization had with the Chicago White Sox, Kineo nonprofit experts assessed the marketing potential of these fundraising events, developed an improved event and sports marketing strategy and designed a new strategic approach to raise awareness and increase fundraising. After assessing the opportunities, Kineo developed a menu of tactics the organization could use to improve their event effectiveness.

EVENT MARKETING AND SOCIAL MEDIA

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Slide Two

• GIANT STEPS
• CITY PRODUCE PROJECT
• COLE TAYLOR BANK
• BRAIN RESEARCH FOUNDATION
• MOTOROLA
• CHICAGO HERPETOLOGICAL SOCIETY
• ILLINOIS CORN MARKETING BOARD
• THE LASALLE BANK CHICAGO MARATHON
• CHILDREN'S HOME + AID
• BE WELL LAKE COUNTY
• JVS CHICAGO
• PULMONARY FIBROSIS FOUNDATION

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