AAMI

This member association is internationally regarded among biotechnicians and the FDA as the neutral gatekeeper for medical safety standards and accreditation. Kineo’s creative team began with our research-driven process that led to positioning, messaging and a tag line that could stand in place of its name, which did little to support its role as a leader in medical technology.

We then developed a new logo comprised of the association's acronym and tag line, designed several of its publications and developed comprehensive brand guidelines for all its communication materials.

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BRAND POSITIONING, IDENTITY AND TAG LINE

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PUBLICATION DESIGN

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BRAND GUIDELINES

AAMI

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