Kineo’s principals come from national and international companies, top agencies and design firms, and successful nonprofits. You'll work with experienced professionals who can help you take your business where you want it to go.
Joan Beaubaire has a strong background in nonprofit marketing leadership. She was Chief Marketing Officer of the American Red Cross of Greater Chicago where she led the organization through its crisis response to the September 11th attacks, the South Asia Tsunami and Hurricane Katrina.
Prior to that she was vice president at KemperLesnik Communications in Chicago where she developed grass roots strategy and communications for Millennium Park, Harris Music and Dance Theater, United Way of Metropolitan Chicago, the Peggy Notebaert Nature Museum, Ravinia Festival, and the Illinois Department of Transportation.
Joan also has served as International President of the Juvenile Diabetes Research Foundation and spent several years involved in political consulting with the League of Women Voters of Illinois and the University of Illinois in Chicago.
Joan is a graduate of the University of Michigan with a degree in journalism.
Mark Nystuen has broad and diverse experience in marketing and finance, with particular focus on strategic communications, brand management, public relations, message development, investor relations and sports marketing. He has extensive experience in crisis communications and has been a featured speaker on topics including social media, sponsorships and sports marketing.
Mark was Executive Vice President and Chief Marketing Officer for the $110 billion asset LaSalle Bank. His responsibilities at LaSalle included branding and identity, advertising, public relations, commercial, retail and wealth management marketing, internal communications, sponsorships and events. Mark developed and led LaSalle’s broad sports and event marketing programs including the acquisition and expansion of The LaSalle Bank Chicago Marathon and a PGA TOUR Nationwide Tour event. Mark has worked with most of Chicago’s major sports franchises, several Big 10 universities and a host of civic and cultural institutions.
Mark has a bachelor’s degree from the University of North Dakota and a master’s degree from Thunderbird School of Global Management.
Jim has extensive experience in all facets of the integrated marketing mix for which he’s earned numerous awards and a reputation as a thought leader. He takes an active role in developing marketing strategies and communication plans for Kineo clients, advocating an approach that links near-term programs to long-term business objectives.
Prior to Kineo he was vice president of corporate marketing with a Fortune 500 life sciences company where he had the opportunity to work overseas and develop a knowledge and appreciation for international business challenges and opportunities. A crisis communication expert, Jim has also worked at two of the largest marketing communications firms in client service and strategy roles. He finished his undergraduate degree at the University of Illinois at Chicago and earned his master’s degree from Northwestern University’s Medill School of Journalism. He is a sought-after speaker and finds time to teach the occasional graduate course in IMC.
Deborah is Kineo’s creative director and has worked with a wide range of clients to consistently achieve excellence in graphic design, corporate branding and identity, marketing and information communications. Throughout her career, Deborah has focused on developing and implementing strategic and process-driven branding and communication programs. Her work has been recognized by national and international design organizations and she has taught visual communications at the School of the Art Institute.
Deborah has worked with clients spanning all industries from international nonprofits to Fortune 100 companies. A frequent speaker who is passionate about marrying words and images, Deborah has a master’s degree in English Literature. Prior to studying design at the School of the Art Institute, she taught in the Chicago Public High Schools.