Civic Consulting Alliance: Positioning and Branding for Civic Organization

Civic Consulting Alliance asked The Kineo Group to evaluate its brand effectiveness in the aftermath of a poorly received name change. The Kineo team used our research-driven methodology to establish a competitive brand positioning that resulted in new organizational messages and an improved visual identity.

Research conducted with all major stakeholders was synthesized into recommendations on positioning, messages and an organizational description. Kineo collaborated with the client to develop a positioning that was finalized and then amplified through key messages and other communications tools. We then developed a new visual identity and a tag line to more effectively broadcast the new positioning.

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