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Civic Consulting Alliance

Civic Consulting Alliance asked The Kineo Group to evaluate its brand effectiveness in the aftermath of a poorly received name change. The Kineo team used our research-driven methodology to establish a competitive brand positioning that resulted in new organizational messages and an improved visual identity.

Research conducted with all major stakeholders was synthesized into recommendations on positioning, messages and an organizational description. Kineo collaborated with the client to develop a positioning that was finalized and then amplified through key messages and other communications tools. We then developed a new visual identity and a tag line to more effectively broadcast the new positioning.

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Brand identity and tag line

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Website visual interface

• Civic Consulting Alliance
• Sage Botanic Media
• Goodman Theatre
• American Dental Association
• John Michael Kohler Arts Center
• AAMI
• The Harvey L. Neiman Health Policy Institute (HPI)
• ACR Image Metrix™
• Hotel 71
• Figge Art Museum
• Brain Research Foundation
• The Ditka Corporation
• GCG Financial
• The Nature Museum
• Metrix
• Burling Bank
• Civic Net
• Frank Lloyd Wright Preservation Trust
• Tricoci University Of Beauty Culture
• Motorola Innovation Center
• ZIA Systems
• Resnick Strategy
• First Aid

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