![Goodman Theatre: Cultural Branding and Marketing](/_image/_branding/Branding_Projects_Goodman_Header.jpg)
Goodman Theatre: Cultural Branding and Marketing
Goodman Theatre, recipient of a special Tony Award for Outstanding Regional Theater and a cultural anchor in Chicago, wanted to evolve its logo to more accurately communicate the strength of the company and the essence of the theater experience.
![Goodman Theatre: Cultural Branding and Marketing](/_image/_branding/Branding_Projects_Goodman_worksampleA.jpg)